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  • Achieving Scale with the Reach objective

  • Boost Your Posts

  • Brand best Practices

  • Build Your Brand with In-stream Video Ads

  • Building Brand Awareness with Ads

  • Facebook Video Foundations

  • Video Ads: Buying and Tradeoffs

  • Video Views Objective

CHOOSE AD FORMATS

  • Driving Inspiration and Product Discover With the Collective Ad Format 

  • Storytelling With the Carousel Format

DISTRIBUTE AND MONETIZE CONTENT

  • Connect and Engage With Your Audience Using Facebook Live

  • Engaging Storytelling With Instant Articles

  • High-Quality Live Video With the API

  • How Journalists Can Best Utilize Facebook and Instagram

  • Immersive Storytelling With Facebook 360

  • Protect Content With Rights Manager

DRIVE CONSIDERATION

  • Build Your Brand With In-stream Video Ads

  • Facebook Events

  • Facebook Video Foundations

  • Facebook for B2B Marketers

  • How to Drive Actions Online, in Stores, and in Mobile Apps

  • Moving Hearts and Minds With the Traffic Objective

  • Offers: Attract, Convert and Reward Customers

  • Video Ads: Buying and Tradeoffs

  • Video Views Objective

FACEBOOK BLUEPRINT

BUILD AWARENESS

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